Alton Towers has announced the launch date of its latest, utterly terrifying new ride.
Unsuspecting members of the public were given a hair-raising experience as they braved the world’s first ever haunted doll’s house earlier this week.
In a taster of what is to come at the park next month, the mysterious attraction appeared on London’s Isle of Dogs.
The eerie new dark ride, The Curse, will be spooking the living daylights out of thrill-seekers at Alton Manor from March 18.
On Wednesday those who dared cross its threshold were confronted by a series of supernatural clues and teasers of what awaits when the immersive dark ride opens.
The experience culminated in the first sighting of Emily Alton - the child from the original haunted house, Duel, whose demonic exploits inspired the ride.
In a video released by the theme park, she can be heard laughing and counting in the doll’s house, as if playing a game with visitors.
A series of sinister messages was scrawled across a dark corridor and a giant mangled teddy chased people out of the house in quite alarming scenes.
The three rooms, which can be seen from the front of the doll’s house as it opens up, each offered a hint of what’s to come with The Curse at Alton Manor.
From the living room where Emily Alton once vied for her parents' love and attention, to the dining room where the story of Emily’s demonic nature began, visitors were given just enough to begin to piece together what made Emily so evil.
The Curse at Alton Manor will bring special effects that will be a first for a UK theme park - from twisted projection mapping technology that transports riders into Emily’s own dollhouse, to confounding mirrors.
Bianca Sammut, divisional director at Alton Towers Resort, said: “The British public remain gripped by a desire to be shocked and surprised.
“We hope we haven’t given too many people nightmares with their first taste of The Curse at Alton Manor and their introduction to Emily.
“If visitors thought this haunted doll’s house was impressive, they will be in for a serious surprise this Spring. Our experts have been crafting new and spectacular special effects and visuals that have never been seen before from a UK theme park.
“If you feel you’re brave enough, join us from March 18 to uncover the secrets of her transformation from a once sweet and curious child to a vessel of evil.”
