McLaren's "iridescent" livery advertises Google Gemini
Google has been a major partner of the McLaren Formula 1 team since 2022, and this self-described "iridescent" livery is advertising the brand's AI, named Gemini. The new design will be used at the United States and Mexico City grands prix.
Williams' throwback to glory days
This Williams livery is a throwback to its HP-backed and BMW-powered FW24 from the 2002 season. Drivers Juan Pablo Montoya and Ralf Schumacher took a combined seven pole positions and one victory that year, to take third and fourth in the drivers' championship in a Ferrari-dominated season.
Racing Bulls' Shaboozey collab
Racing Bulls unveiled a tortoise shell livery – a reference to sponsor Cash App and its tortoise prepaid Visa debit card, which it launched earlier this year in collaboration with American artist Shaboozey.
Aston Martin pays tribute to science
Aston Martin's "first ever bespoke livery" does not differ much from the usual one, as the colour pattern remains very similar.
"The livery will take the normally invisible science of a Formula 1 car and make it visible through a design which includes a series of F1-related scientific formulas," the team explained. "The concept aims to bring to life on track the innovations behind the partnership, and shine a light on the talented people who work to make it possible."
Haas' American pride
Haas is on its home turf at the Circuit of the Americas, so its special livery subtly highlights the stars from the American flag, while retaining the flag itself on the nosecone.
Alpine goes yellow with Colapinto
Alpine is maximising Franco Colapinto's marketing potential by advertising Argentinian company Mercado Libre, whose trademark striking yellow may not harmoniously fit within the original livery but will certainly catch the eye. This design will be used for the next three races in the Americas.
Read and post comments