The unremitting stream of hype for Apple's iPad media-consumption console doesn't seem to have educated many of the visitors to MyVoucherCodes.co.uk. The company says that of the 1,374 people who filled in its survey, "almost half, 49%, thought the iPad was a mobile phone. Only 41% correctly identified the iPad as a tablet computer, whilst 6% believed it to be an MP3 player."
Of the rest, 2% thought it was a handheld games console (well, in conceptual terms, it's a lot like a PlayStation Portable), and 1% thought it was a camera (that function won't be added until after people have bought the current model, which lacks one).
Still, hype has benefits. MVC says: "Although three fifths of people wrongly identified the function of the Apple iPad, 81% said they were interested in buying one."
What, even though they don't know what it does, what it costs, and that it's not even available in the UK? Still, perhaps that's not a surprising number when you're surveying people who are actively looking for money-off vouchers….
This appears to be a self-selecting survey on a website, not a controlled study representative of the UK, but still, the 673.26 people who think the iPad is a phone could be in for a shock.
