A South African company has apologised for the sexist branding of its new range of craft beers, which sparked an outcry, especially among women.
Vale Bru ran a marketing campaign for the beers with names such as "Filthy Brunette", "Easy Blonde", and "Ripe Redhead".
Easy Blonde came with the tagline: "All your friends have already had her."
"When gushing and moist are used to describe something, then you know," was the line used with Filthy Brunette advertisement.
Founder of The Brewmistress website Lucy Corne criticised the branding, saying "it's like a bunch of 14-year-old boys were tasked with designing a range of beer labels".
"Clearly the whole #metoo movement has passed these guys by," she wrote.
"Your 'hilarious' beer names show your attitude towards women — as something to have sex with. Not to be respected or included. I'm not a prude — I understand that sex sells, but these names don't hint at respectful sex."
Craft beer blogger Thandi Guilherme also criticised the company, saying "sexy is not always sexist — know the difference".
"If you want to be clever … you also have to know where the line is," she said.
Vale Bru responded to the outcry with a statement on their Facebook page, apologising "to any ladies out there we have offended", but also taking aim at "keyboard crusaders".
But it later deleted the post and issued a second statement, "apologising unreservedly" and promising to remove the labels and names.
