The Nintendo Wii console, once the laggard in the console race, appears to be the top runner in the Christmas rush. Nintendo has pulled commercials to attempt to curb the demand. Console bundles are reportedly going for a whopping £1000 on internet auction sites.
Mainstream press coverage and positive word of mouth have prompted this upturn.
This is great news for Nintendo, whose console dominance dipped with the release of the Sony PlayStation in 1995. But it's also a fragile win; the machine's most popular fare - the bundled Wii Sports and Wii Play - will only keep it in living rooms for so long. Nintendo's future strategy for releasing a steady stream of consumable and light entertainment products will be as important as their strategy for catering to the hardcore.
