The John Lewis Christmas advert 2019 is here with Excitable Edgar the dragon capturing the hearts of people across the nation.
John Lewis and Waitrose will be using a bunch of new tricks to make sure Edgar is part of your Christmas - with new digital animations on ITV, a making of on the ITV hub and Edgar filters and hashtags across social media.
And, of course, there will be plenty of Edgar merch available in branches of John Lewis and Waitrose across the country.
Customers will be able to enjoy the story of Edgar with a selection of Edgar themed products in both Waitrose & Partners and John Lewis & Partners shops this Christmas.
Here's what you can buy, where from and how much it will cost you
- Cuddly Edgar toy £15 available from both retailers
- Excitable Edgar Story Book £9.99 available from both retailers
- Waitrose & Partners No.1 12 Months Matured Christmas Pudding 400g £8 available from both retailers (John Lewis in shops only)
- Edgar character children’s pyjamas £17 - £19 sizes available from John Lewis & Partners
- Edgar character children’s wellington boots £16 - £19 available from John Lewis & Partners
- Edgar character children’s slippers £16 - £19 available from John Lewis & Partners
- Edgar Cupcake £2.50 for a pack of two available from Waitrose & Partners
- Chocolate Edgars £3.50 for a pack of four, available from Waitrose & Partners
- Edgar Gingerbread Biscuit £1.50 available from Waitrose & Partners
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