I'm going to let you in on a little secret: I've never really been a fan of Amazon Prime Day. Or Black Friday. Or Cyber Monday or Presidents' Day or Jeff Bezos Day or whatever the rest of them are called. In previous years, the whole thing has felt like an exercise in making me buy things I don't need to line the pockets of people whose pockets are already rather reinforced. But right here and now in 2025, my circumstances have changed – and I need deals, baby.
The long and short of it is my wife and I have, somehow, just bought our own little house, which means we're having to think about buying the things nobody actually wants to think about now buying: washing machines, dishwashers, fridges. And to make matters worse, we'd actually kind of like these things to—whisper it—look nice. But they need to be affordable, too (mortgage and all that). Suddenly the idea of a deal isn't quite so unappealing.
I'll cut to the chase – my wife wants a Smeg. Our house is a tiny old cottage, which means a certain type of fridge just won't do. A generic modern white one just won't be befitting of a period property. But as I've discovered, beautifully designed retro fridges are not cheap. As in, north-of-£1000-not-cheap.
So here I am, desperately looking deals on Smeg fridges. Of which there are some. Like this Smeg FAB10 50's refrigerator, down from $1,699 to $1,499. Still not cheap, but $200 off isn't nothing!
Or... or! I can get $700(!) off a super tall pastel blue model, bring the price down to just $3,299.
To be honest, at this rate I might have to make do with £5 off a Smeg toaster.
