Alison Hammond was forced to apologise on air after a series of errors on This Morning.
The 46-year-old presenter hosted another edition of Dosh on your Doorstep on the latest episode of ITV's flagship daytime programme.
The game is supposed to take place at a secret location as one lucky viewer has the chance to win £1,000.
READ MORE: Alison Hammond explains 'crazy' way she protects herself on street
However, things quickly descended into chaos immediately after hosts Holly Willoughby and Phillip Schofield introduced the feature.
Just before going on air, Alison noticed she had suffered a wardrobe malfunction.
She said: "I'm so ashamed. Look at that massive hole in my cardigan and how embarrassing."
Alison tried to address the issue by quizzing on-lookers on the street whether they had a needle and thread.
But the camera panned to the public as she asked the question - which left a panic-stricken Phillip desperately begging them to stop before ruining the game.
He shouted: "You can't show the street. You've shown the street."
Alison apologised before a woman came over with some stitching to fix the hole in her jumper.
However, Phil pointed out how she was now breaking ITV' s social distancing guidelines.
He said: "There wasn't any social distancing there at all. Good lord, where's her mask? What's going on?"
The presenters erupted with laughter after the series of mishaps - and Alison apologised for the fiasco later on in the show.
She said: "I am so, so sorry. I feel like a humbled dosher today.
"Not only that, I nearly gave you the name of this wall. That would have given it away.
"I've broken ITV's social distancing rules with getting my cardigan sowed up. And, also yes, I showed the street."
And fans of the show took to Twitter in hysterics after the blunders.
One user said: "Alison Hammond is such an icon."
Another added, alongside a laughing emoji: "Alison has given away the “secret location” by showing the whole street."
A third posted: "Not gonna lie I’d be happy just to meet Alison haha girl brings the hype."
This Morning airs at 10am on weekdays on ITV and ITVHub
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