Alison Hammond grilled a dating coach charging £7,400 (or $10,000) on 'tips' after saying that her 'friend' had been making "so many mistakes".
The 46-year-old was joined by Dermot O'Leary on This Morning as they spoke to Amy Nobile, who provides and exclusive online dating concierge service called Love, Amy.
She explained that the fee enabled clients to call her up any time for tips while they were dating,
Amy also revealed that she had even accompanied a client on their date.
Alison, who has appeared on Celebs Go Dating, decided to make the most of have the dating on the show as she asked her for some tips... for her friend of course.
She asked: "Can you give us any tips then? Just spill the beans, because obviously we haven't got $10,000. Can you give us any freebies right here and now? For anybody at home, asking for a friend who's looking for love..."
Dermot quipped: "She's just asking for a friend."
"I think the first tip that I have is 'positive energy'," she said. "The dating apps are amazing but people really hate them. They really leave a bad taste in their mouths and it feels uncomfortable to present yourself in this way. I totally get it.
"But if you have a really positive attitude and just like if you're changing careers and you wanted to find your new job. You would go off on this journey and endeavour and have the best attitude. This is no different.
"Also, when you are putting yourself out there on a dating app, really get specific about who you are and what you want.
"I think so often people are hoping to be chosen, they want everybody to like them. We're actually just as defined by the people who don't like us as we are by the ones that do.
"So get very specific - so if you're looking for a relationship and you want kids, go ahead and say that. If you have a wicked sense of humour and you want someone who has the same, what's an example of that? Really showcase it."
*This Morning airs weekdays at 10am on ITV
