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Axios

Michael Sykes

Alibaba's Singles Day tops Amazon's Prime Day in under 10 minutes

A preview of Alibaba's Single's Day Festival. Photo: Visual China Group/Getty Images

Singles Day sales for Chinese e-commerce giant Alibaba smashed Amazon's Prime Day sales in less than 10 minutes, Business Insider reports.

By the numbers: The company logged $6.5 billion in sales in its opening 20 minutes. Amazon's Prime Day sales are estimated to have eclipsed $4.2 billion over a 36 hour period.

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