He's never far away from the spotlight and this summer once again Alfredo Morelos is front and centre of another batch of fevered transfer speculation.
But it feels very different than it did 12 months ago when it was Lille knocking on the door in a bid to secure a deal for the Colombia international.
Now Morelos is a Premiership title winner with Rangers after taking his game to the next level by adding more than just goals with his expert hold-up play bringing others into the game.
That has Porto casting admiring glances in the direction of the 25-year-old who is currently on international duty at the Copa America.
Record Sport revealed his agent wasn't in Portugal to talk terms with the Champions League regulars despite swirling reports in Portugal that a deal is close.
And now MailSport state on Sunday that Rangers are not in advanced talks to sell Alfredo Morelos to Porto, with reports that they are close to a deal being wide of the mark.
A Bola claim €17million is the fee the Ibrox side want but it comes during a summer where Steven Gerrard and sporting director Ross Wilson are looking to bolster their ranks ahead of Champions League qualifying.
Morelos remains on Porto's radar and they are looking to add firepower ahead of the new season after exiting their Financial Fair Play restrictions.
Fashion Sakala has already arrived and others will likely follow as Rangers look on their Premiership title romp..
