Gwyneth Paltrow's GOOP website seems to have been greeted with an almost universal yell of horror. Honestly, you try and share your tips about "nourishing the inner aspect" and everyone starts carrying on as if your lovely advice about feeding your children flax oil for breakfast is indicative of a lethal lack of self-awareness. I hesitate to stand up for GOOP, but there was one point where I found myself if not agreeing with, then understanding its advice, which was about picking out key pieces for your wardrobe six months in advance. This smacks of a rarefied life in which you use words like "key pieces" instead of "trousers" but it inadvertently makes a point about how fashion works. I write this on a freezing cold day, the kind of day you realise you need a new winter coat. But you can't get one, because the shops have started stocking spring and summer stuff: it's all shorts and flip-flops out there.
I eventually found a winter coat that still seemed to be available: it was on a men's style website, accessorised with a cardigan by BERK – I merely present that fact to you without comment – but it looked great: a parka lined with fake fur. It looked a bit like the one here, but not quite: when the stylist tried to get one, it transpired that the London shop that stocked it was so fashionable it closed on Japanese bank holidays. Ah well: back to picking out your key pieces six months in advance.
• Alexis wears: Parka £100, by American Apparel. Jeans £135, by Nudie at Urban Outfitters. Sneakers £125, by Russell & Bromley.
Photograph: David Newby for the Guardian. Stylist: Aradia Crockett. Grooming: Jason Croizer, using Yonka For Men.
