Lost in Showbiz finds itself profoundly shocked by the video of those cage-fighting kiddies in Preston. It's not so much that they're eight years old, surrounded by baying adults and uninterested paramedics, and that one of them is crying. It's that the tape has allowed Alex Reid to disport himself as a news pundit.
There he was, the former Mr Katie Price, giving his expert medical view on Sky News yesterday. Eamonn Holmes actually got through the entire interview without once stopping, ripping out his earpiece, and telling viewers: "I'm sorry, I've just realised I'm conducting a serious interview with someone given to wearing gold mankinis to promote his ex-wife's novels. If you'll excuse me, I'm off to kill and eat my producer."
A pattern appears to be forming. Barely a fortnight ago, a reader tweeted me to say he'd just seen Reid outside Portcullis House in Westminster, where it turned out he'd been asked as the guest of Tory MP Daniel Poulter, to help launch his Better Breakfast campaign. The Reidernator's traction on the public discourse is clearly strengthening by the day. How long before he is linked with the Question Time job?
