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The Guardian - UK
The Guardian - UK
Entertainment
Kitty Empire

Alex G: Beach Music review – easy on the ear, but no great reveal

Alex G
Alex G: time to step up.

If every generation throws a hero up the pop charts, then every generation gets its quota of lo-fi bards. Of the trillion or so the internet has thrown up, Philadelphian Alex Giannascoli is among the most consistent – in a wayward fashion, of course – and one of the easiest on the ear. From his student days uploading fractured songlets on to BandCamp, to last year’s full-length debut, DSU, G has approximated a chilled-out Elliott Smith - a melodic intimacy best evinced on Ready, the best track off his latest album. Beach Music now has label cash behind it, but sticks to bedroom aesthetics. Unfortunately, there is no great reveal here, in which a burgeoning talent steps up a gear.

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