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Liverpool Echo
Liverpool Echo
Entertainment
Emily Sleight

Aldi launches Olaplex haircare dupe range starting at £2.99

Aldi has launched a dupe of haircare favourite Olaplex.

Haircare can be expensive, especially when it comes to luxurious brands like Olaplex, coming in at £28 for a tiny bottle. Olaplex is said to repair the broken bonds in hair by 'knitting them back together' after being damaged from colouring, and is a particularly popular product for blondes.

The price of Olaplex soon racks up, making it difficult to keep our hair in good condition without forking out a hefty fee. A bundle of the Olaplex shampoo and conditioner can set shoppers back £56, and if you get through a couple of bottles every few months, the costs can become difficult to manage. That's where Aldi can help.

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Aldi is known for its incredible beauty dupes which are often sold for a fraction of the price of the originals. Its next 'Bonded' range is said to compete with Olaplex, and prices start at £2.99.

There are four products set to be in the range including the Lacura Bonded shampoo and conditioner, Lacura Bonded pre-wash hair treatment and the Lacura perfect proof extreme clean dry shampoo. Aldi's bonded treatments are cruelty-free with 'premium ingredients' including vitamin E, hyaluronic acid and hydrogenated castor oil.

A bundle of the shampoo and conditioner will cost £3.49 as opposed to a whopping £56 when purchasing Olaplex. The bonded pre-wash hair treatment will cost the same, with the dry shampoo costing £2.99.

The Bonded pre-wash treatment is available to purchase online here. The shampoo and conditioner bundle for £6.98 is currently sold out but you can keep an eye out for it here.

The shampoo and conditioner can be purchased separately in store soon.

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