Bargain supermarket Aldi is dropping prices to make it even more affordable.
Aldi is already widely known as one of the cheapest supermarkets in the UK, but now the retailer has launched a new initiative that will see some prices slashed by 75%.
Among the products being dropped in price are perishable goods, including bread, meat, fruit and vegetables, reports the MEN.
The prices of these items will now be marked down by 75% before stores close on their last day of life.
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The initiative will be rolled out in all of Aldi's 912 UK stores as a way to cutting down waste.
Aldi already reduces the price of some products on their best-before or use-by dates, but the new, larger discounts will be clearly marked with a red sticker.
The time that items are reduced will vary store to store, and all products will be sold on a first-come, first-served basis.
Julie Ashfield, managing director of buying at Aldi, said: “Aldi is already known for its low prices, but these discounts will help some shoppers to cut their grocery bills even further – all while helping us reduce food waste.
“Customers should look out for the red stickers when shopping at Aldi, but shoppers need to be quick as I’m sure the products will prove popular.”
Aldi plans to halve all its food waste by the year 2030.
This week Aldi has updated its face mask rules for customers and confirmed that shoppers refusing to wear a mask, without a medical exemption, will not be permitted into stores.
