Bargain retailer Aldi has shared a teaser of its Christmas advert for 2022 - and it has an unexpected ending.
The iconic Kevin the Carrot, who has been central to the retailer’s festive season for the past seven years, tries his hand at football in the latest advert. This year, the teaser advert plays homage to the iconic 1998 Nike World Cup Advert.
The 50 second ad sees Kevin joined by his wife Katie and kids Baby, Chantenay and Jasper in an airport. But will they all make the flight?
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Created by McCann Manchester, the new clip shows Kevin and his family in the airport departure lounge, preparing for a Christmas trip to Paris. Kevin is reading a newspaper and expresses his disapproval over holding “a football tournament in December”.
He screws up the newspaper then tosses it away, only for some familiar football characters to use it as a football for a kickabout. Ronaldi passes the ball to ‘Messy’, who is inevitably creating a mess by knocking over cups of coffee as he dribbles with the ball.
The ball gets passed from Messy to MmmBap to Roy Bean as Kevin tries to keep up - but his fitness isn’t exactly the best. The game continues and we see Macaroony, Beth Swede and Marrowdona when finally, the ball reaches Kevin.
He’s right on goal, but can he finish? Not quite. His shot clips the crossbar (the belt of a security barrier) and hits the departure board as we see the status of his flight to Paris change from ‘Boarding’ to ‘Departed.’ He’s missed his flight.
Just before the teaser ad fades, we see the rest of the carrot clan sitting comfortably on the plane, when Katie suddenly realises that Kevin is missing - and shouts “KEVIN!”. The ad leaves viewers wondering if Kevin will ever make it to Paris, or if he’ll spend Christmas Home Alone?
Aldi’s Christmas tease can be seen on Aldi YouTube, Twitter, Instagram, and Facebook from today, Sunday, November 6. The full length ad is expected soon.
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