In another copyright battle, Marks & Spencer are suing Aldi for allegedly copying one of their alcoholic products.
The M&S 'Light Up' gin law suit comes just eight months after the retailers' Colin the Caterpillar row with Aldi's version sharing similar features yet again but with the name for their chocolate cake being called Cuthbert.
According to Sky News, M&S court papers claim Aldi's festive gin is "strikingly similar" to its own product with protected features such as the bottle shape, the integrated light feature, gold leaf flakes and a winter forest graphic printed on the bottle.
The £6 Aldi gin is significantly cheaper than the £20 M&S liqueur however in the M&S claim, which was filed on December 3, it states that customers were misled to believe that both gins were of the same standard meaning Aldi could "ride on the coat-tails" of its reputation helped by the fact their price-point is £14 lower.
The store also noted it wants Aldi to destroy or hand over any product that may breach the injunction, as well as an investigation into potential damages.
Similar to the #FreeCuthbert social media movement driven by Aldi on Twitter, they have been tweeting again about their 'second round' with Marks.
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Taking to Twitter to defend themselves, AldiUK tweeted: "@marksandspencer suing us again #FreeCuthbert #Round2."
Another tweet read: "Bad Boys 4 life #FreeCuthbert #Round2" along with several other tweets - all of which are racking up thousand of likes and retweets."
In response to the latest case, an M&S spokesperson said the firm knew the "true value and cost of innovation and the enormous time, passion, creativity, energy and attention to detail, that goes into designing, developing and bringing a product to market".
They added: "Our customers have confidence in our products because they trust our quality and sourcing standards so we will always seek to protect our reputation for freshness, quality, innovation and value - and protect our customers from obvious copies."
M&S have not replied to their tweets.
