Aldi is introducing a new way for shoppers to save 30% on certain items at all of its 920 stores.

The supermarket has made the change after pledging to tackle the “urgent issue” of reducing food waste.

Goods such as rice, pasta, cereal and tinned food will be marked down by 30% if the packaging is imperfect.

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The price reduction stickers will help customers save money as well as cutting waste, reports Wales Online.

Aldi is working towards halving its food waste by 2030. The move follows on from the launch of 75% reductions on perishable products on their last day of life.

All reduced products will be sold on a first come, first served basis, and the amount of time items are reduced will vary between stores.

Julie Ashfield, managing director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.

“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”

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