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Liverpool Echo
Liverpool Echo
National
Benjamin Roberts-Haslam

Aldi slammed by shopper for 'vile' word that children shouldn't see

A woman has slammed Aldi for selling a product that has a word on that children shouldn't see.

Aldi's store in Netherton has been pictured selling a car cleaning kit called "demon chill", with one shopper taking offence to the name.

She took to Facebook to highlight her feelings towards the product.

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She posted in a Facebook group: "Totally disgusted Aldi are selling this. Any advice on how to complain as a consumer or get a petition or something to have it removed from shelves?

"We should not have to see this in supermarkets nor should our children become familiar with this word. It's a total curse. Demonise your car??? Come on. This is absolutely vile! Any Christians amongst us or even people with common sense?"

The range of car care products are said to include the "essentials to overcome the harsh winter essentials".

In an advertisement for the product on the makers website, the strap line says "Demonize your car this winter with our CarPlan Demon Winter Range".

It then goes on to describe the product as "encompassing all the essentials you need to approach and overcome the harsh winter conditions that the UK has to offer, Demon has introduced a variety of products to assist you in combat this winter."

Aldi was approached for comment.

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