Eagle-eyed Aldi fans spotted a hidden detail in the supermarket chain's new Christmas advert.
The ad is a Dickensian-style take on A Christmas Carol.
It follows the story of Christmas loathing Ebanana Scrooge, who is reminded of the joys of the festive season by Kevin the Carrot.
The animated story introduces viewers to a medley of fruit and vegetable characters - including Marcus Radishford, Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.
But Aldi shoppers have also spotted an incident in the background of the scenes - and they think it’s “genius”, MEN reports.
In an early scene of the advert viewers have spotted Cuthbert the Caterpillar - of Cuthbert v Colin - being arrested by two lemon police officers.
The moment makes fun of the ‘Battle of the Caterpillars’, which started earlier this year when Marks and Spencer started legal action against Aldi, arguing that the supermarket’s Cuthbert the Caterpillar cake infringes M&S Colin the Caterpillar’s trademark.
The issue was dubbed the ‘Battle of the Caterpillars’ by fans, who were quick to take sides, create memes and make jokes around the issue.
Aldi’s marketing team couldn’t resist getting in on the joke (over and over) back then, and now it looks like they're still riding on its coattails.
Shoppers who spotted the joke took to Twitter to share it with friends, with many people praising the advert and saying Aldi had “won the Christmas ad game”.
One person wrote: “I absolutely love A Christmas Carol and this is such a great advert. Complete with Cuthbert the Caterpillar being arrested at the start”.
Another wrote: “Cuthbert the Caterpillar gets arrested! Genius trolling from Aldi”.
Aldi’s full 2021 Christmas advert, ‘A Christmas Carrot’, premiered on November 11 on ITV during the centre break of Emmerdale at 7.15pm.
To read all the biggest and best stories first sign up to read our newsletters here .
