KSI and Logan Paul fans flocked to their nearest Aldi yesterday (December 29) in an attempt to get their hands on a bottle of sell-out energy drink, Prime.
Adults and children alike could be seen queueing outside Aldi stores across the country in order to get a bottle of the viral £1.99 drink.
Manchester Evening News reports that customers were battling it out in crazy video footage as the supermarket brought in a three bottle per person rule for the YouTube creators' hydration beverage.
However, in the scrabble to nab a bottle of Prime, customers were spotted taking drastic actions in a bid to try and bypass the rules.
On the Hemel Hempstead Community & Conversation Facebook page, keen shopper Michelle Fullam pointed out how she'd seen a man attempting to open several Prime drink bottles in her local Aldi.
She says the shopper believed his 'trick' would mean staff would allow him to buy all of the bottles as they'd already been opened. He was wrong, and he ended up being banned from buying any at all.
Michelle slammed: "To the man in Aldi this morning that thought it would be a good idea to load his basket with Prime drink and open them all thinking they would sell them to you as you’d opened them.
"Shame on you. Swearing and abusing the staff as there was a limit of one of each flavour per customer.
"Well done to the staff at Aldi for taking them off of him and not allowing him to buy them. Because of your greed some kids missed out.”
Social media users then took to the post to share their thoughts surrounding the Prime drink craze.
Julian Ward said: "Stupid man, but simple answer: don't buy these overpriced, overhyped drinks. Just a soft drink at the end of the day."
Denise Ann Rulton slammed: "I hate people like that was probing try rip people off by char £20 a bottle he should be ashamed what a a hole!!!"
Eleanor Dahlstrom wrote: "Pig of the week." Paula James praised: "Well done Aldi."
In another Aldi store, shoppers were seen tussling over the hydration drink.
Mark Hall, from Peterborough, Cambridgeshire, shared a video on Twitter of children and adults scuffling at his local Aldi.
A man can be heard shouting: "F****** hell, you're only allowed one bottle each."
A boy appears to be getting tugged out of the way by an adult as shoppers descend on a cage containing bottles of the drink.
In Bradford, West Yorkshire, an Aldi sold out of Prime within 10 minutes after queues formed before the store opened at 8am.
The popular drink was initially only sold in Asda stores, but huge demand led to shortages, which fuelled massive resale prices online and in other stores.
An off-licence in nearby Wakefield went viral on TikTok for selling bottles of it at £25 a go - with customers travelling hundreds of miles to get their hands on it.
KSI called out the off-license, named Wakey Wines, in a TikTok where he reacted to a customer purchasing six bottles of Prime for £145.
He said: "Wakey Wines, my man is charging people 20 quid per Prime."
He continued to tell people that they should wait to buy it from Asda, which was the only supermarket to sell the drink at the time, rather than paying these extortionate prices.
He added: "£145. 25 quid bruv. Fam you're getting ripped off.
"Why is she doing this? No do not pay that much for prime, I know people want prime OK, just wait or camp out Asda nice and early, get in Asda nice and early and pay £2, OK, £2 for prime.
"£2 is way better than £25 bro, why. Come on man this is outrageous. You should not be paying £25 for one bottle of prime."
