Budget supermarket Aldi is launching its first own-brand clothing range today.
The new line - called Aldimania - includes hoodies, pyjamas and underwear, and goes on sale online today, April 25, reports the Liverpool Echo.
The majority of clothing will not be available in stores and caters for both men and women.
Taking inspiration from other brands, the new collection has been featured on the main billboard in Leicester Square in London to get shoppers excited.
Since the announcement of Aldimania, shoppers have been eagerly waiting to get their hands on the products.
Taking to the comments beneath Aldi’s posts on Instagram, one shopper said: “I’m so ready”.
Another said: “The hoody does look comfy” and a third wrote: “The socks are adorable”.
A fourth added: “I need it more than I’ve ever needed anything”.
The Aldimania range goes on sale online today, April 25, before a selection becomes available in stores on Thursday, April 29.
Shoppers will need to be quick because, just like the rest of Aldi’s SpecialBuys, once they’re gone, they’re gone.
