Aldi has introduced a new meat-free bacon product which has sparked outrage amongst customers, with some calling for the supermarket to rename it.
The chain's new 'vegan bacon' was announced last week in a Facebook post, and users on the social media website swarmed to share their grievances.
The product, which looks remarkably similar to the real thing, is made from pea protein - but customers weren't happy about the plant-based alternative.
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Alongside the picture of the product, Aldi wrote on Facebook: “Who said vegan needed to be boring (and expensive)? Not us. In store now!”
A single pack contains 10 rashers and will set customers back £2.19, as reported by the Daily Record.
The post currently has 9.6 thousand comments, many of which are from enraged customers complaining about the name of the meat-free bacon.
One furious Facebook user wrote: “Call it something else. Bacon is a cut of MEAT. Simples.”
“Impossible … bacon is meat….. rename it,” demanded a second.
A third critic blasted: “Getting p****ed off with this now. You don’t want to eat meat so why the hell would you want to eat a product that resembles it?????”
“Bacon is bacon which is meat this isn’t so don’t call it bacon!” exclaimed somebody else.
Another called the name ‘infuriating’.
However, not everyone was quite so offended by the product.
“I envy the people who’s biggest worry in life is what Aldi are calling their fake bacon,” said one Aldi fan.
Another agreed: “For those complaining about it being called bacon because you want it described accurately. Maybe the meat version should be called “ sliced pig back or side”. You know, for the sake of accuracy and all that.”
“I’m not a vegan or veggie at all, really love meat and dairy products, BUT I don’t get why people get so annoyed by stuff like this. I think it’s great having a wide range of food options for vegans and veggies. Sometimes I try them myself as well for a change,” agreed a third.
