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Liverpool Echo
Liverpool Echo
Elle May Rice

Aldi's £7 Specialbuy perfume that's 'identical' to £100 Jo Malone version

Budget supermarket Aldi has shoppers obsessed with its latest SpecialBuy item, which customers say is “identical” to Jo Malone.

Aldi’s SpecialBuys often prove popular with shoppers, many of whom anxiously await Thursdays and Sundays to see what they’ll be able to get their hands on. Recently, SpecialBuy products have included everything from hanging egg chairs to hot tubs - but this time, it's the retailer’s Ladies' Eau De Parfum No. 11. that’s catching shoppers’ eyes.

Aldi has a range of fragrances on sale, but it’s the Eau De Parfum No. 11 t hat shoppers are comparing to Jo Malone’s Peony and Blush Suede. With a 100ml bottle of the designer fragrance coming in at £108 online and Aldi’s version priced at £6.99, there’s definitely a bargain to be had if you’re looking for your favourite perfume on a budget.

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According to the Aldi website, the No 11 Peony Blush is “delightful and addictive”. Shoppers can also choose from bergamot oud or myrrh and sweet tonka if peony blush isn’t for them.

The popular Specialbuy has racked up a number of five star reviews on the Aldi website, with many making the comparison to Jo Malone. One reviewer said: “Smells amazing! So happy with this perfume! Smells identical to Jo Malone!”

Aldi's Ladies' Eau De Parfum No. 11. Peony Blush (Aldi)

A second wrote: ”Beautiful. I love this perfume. A dupe of Jo Malone. Aldi has done it again with a reasonably priced beautifully smelling perfume”. A third added: “Jo Malone dupe. This is lovely and so cheap a jo malone dupe very lovely fragrance”.

A fourth excited shopper said: “Just like Jo Malone but much cheaper. Very nice perfume lasts ages Excellent value for money”.

A fifth wrote: “Bargain in a bottle!Absolutely love this perfume! Very light, delicate and feminine” and another added: “Unreal. Really fresh scent, exactly like a high end brand that costs over £100!”

Aldi’s Ladies' Eau De Parfum No. 11 Peony Blush is priced at £6.99 and is in store from today, July 28. Jo Malone’s Peony and Blush Suede is priced at £108 for 100ml and is available here .

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