Aldi has posted a string of cheeky responses amid reports that M&S is set to take more legal action against the budget supermarket.
Earlier this week the high street giant filed court documents against Aldi over claims that it had copied its range of ‘Light Up’ gin bottles.
M&S bosses claim that the supermarket’s ‘The Infusionist’ bottles are ‘strikingly similar’ to them.
When the Daily Record first reported on the new court action, Aldi did not give us a comment in response to the claims.
But the supermarket has left fans in stitches with its social media reaction to the claims.
A string of memes have been published on Aldi’s Twitter account in recent days, claiming ‘innocence’ to the copycat claims made by Marks and Spencer.
Some tweets asked if Aldi could “tweet from jail” while others said that M&S has their ‘knickers in a twist’.
Another joke made reference to M&S court action earlier this year, as it made claims that Aldi had copied its iconic Colin the Caterpillar cake range.
“We’re Colin it a night”, Aldi wrote yesterday.
Marks and Spencer’s Light Up gin drinks, which contain flakes of gold, regularly go down a hit with shoppers and they generally sell out every year.
Legal documents submitted by the high street firm state that Aldi’s Infusionist products “constitute designs which do not produce on the informed user a different overall impression to the [M&S] designs.”
M&S say that a shopper 'who is interested in purchasing liqueur during the Christmas period' may be unable to recognise the difference between the two bottles.
The papers include registered design images of M&S's Light Up gin.
A list of features M&S say are protected include the shape of the bottle, an integrated light feature, gold leaf flakes and a winter forest graphic.
It also wants Aldi to destroy or hand over anything constituting a potential breach of the injunction and an inquiry into damages arising from the alleged infringement.
An M&S spokesperson said: "Our customers have confidence in our products because they trust our quality and sourcing standards, so we will always seek to protect our reputation for freshness, quality, innovation and value - and protect our customers from obvious copies."
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