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The Guardian - UK
The Guardian - UK
Lifestyle
Jay Rayner

Aldi: once is enough, thank you.

Please excuse a moment of blistering outrage.

Yesterday Paul Foley, the Managing Director of cheap supermarket Aldi went on BBC Radio 4's You and Yours to discuss recent stories about a sudden rise in the number of customers. During the interview he mentioned my piece in the Guardian and took issue with my comments about their pate. Fair enough. He's entitled to do so.

He then went on to announce he was 'setting up a meeting' with me, giving the impression that I had been approached and had agreed to trot along to Aldi HQ to hear the good man's words of wisdom. Nobody from Aldi had contacted me and if they had they would have been told what I'm telling you now: I wouldn't waste my time traipsing off to see him just to be given a lecture on why his sweaty Tuscany Style ham and dismal, cloying, claggy pork and mushroom pate are actually jolly nice.

I've been to Aldi once. That was enough. Never again.

Moment of blistering outrage over. Carry on.

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