Fancy festive shoppers in London’s West End had their heads turned by supermarket Aldi yesterday, in a cheeky bid to woo high-end customers to their stores.
Aldi audaciously parked a Bentley and chauffeur outside the doors of luxury store Fortnum & Mason – offering would-be customers the chance to switch their visit to a nearby Aldi, whilst travelling in the lap of luxury.
Inside the luxury silver Bentley, shoppers were able to indulge their taste buds with Aldi’s Veuve Monsigny Champagne and a gold platter of Specially Selected Exquisite Mini Mince Pies, which are more than 80% cheaper than Fortnum & Mason’s Petit Fours Mince Pie Medley (£5.95, 4 pack).
Named ‘Best Traditional Mince Pie’ at the Quality Food Awards (QFA), shoppers can get their hands on the Exquisite Mini Mince Pies (£2.49, 9 pack) in stores from December 2.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “We know Fortnum customers like the finer things in life and we wanted to show you can get the same quality at a fraction of the price by switching to Aldi. We also wanted to provide some much added fun to their festive day out.”
Shopper Glen Afwireng, said: “Aldi’s mince pies are absolutely heaven! I genuinely couldn’t tell the difference between Aldi and Fortnum’s mince pies, so I was shocked to be told the price difference between the two. Being whisked away right outside the doors of Fortnum’s was hilarious but a real treat.”
Other products in the Exquisite range include the Specially Selected Exquisite British Game Selection (£29.99, 2.5kg), Specially Selected Exquisite British King Scallops (£4.99, 140g) and Specially Selected Exquisite Florentines (£4.99, 220g).
