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Edinburgh Live
Edinburgh Live
National
Katie Williams

Aldi launches new vegan product for Veganuary and shoppers are thrilled

Aldi have launched a vegan cheese, just in time for January where many are expected to take part in a new meatless tradition.

Shoppers will soon be able to get their hands on the new cheese in January.

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'Veganuary' is an annual challenge by the non-profit charity of the same name that promotes veganism and aim to educate people on the benefits of cutting out meat and animal products.

It was founded in 2014 and has since grown in popularity with 400,000 people signing up in 2020.

As a meatless lifestyle is stretching into households, Aldi are extending their meat-free range and have launched a vegan cheese.

As part of their Plant Menu, the new cheese is a 'coconut oil alternative'.

The news comes as Aldi introduces its largest ever vegan range to cater for the thousands of Brits who are going vegan this January.

The Plant Menu mature cheddar is new on the shelves. (Aldi)

Last year out of 209 countries, the UK came out on top as the country with the most people following a meat free diet during Veganuary.

With Brits leading the way, the nation’s need for vegan alternatives is bigger than ever, and Aldi is primed with solutions.

As the new product was shared on social media, one person commented it: "Love vegan cheese buy it all the time"

"Hope it tastes better than the Lidl one" Another added.

Aldi's first ever vegan mature cheddar cheese (200g) will be in stores from January 2 on sale for £1.39.

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