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Daily Record
Daily Record
National
Gregor Farquharson

Aldi launches new beer festival across all Lanarkshire stores

Aldi has launched its new summer Scottish Beer Festival across all 96 of its Scottish stores.

The festival started yesterday and showcases 30 unique craft beers from 14 of the country's best craft breweries, with prices starting at just £1.49.

From fruity IPAs to crisp Lagers and hoppy Pale Ales, there is something to suit every palate.

This year they have launched the "Which brew are you?" quiz to help those who are unsure what beer they want.

The quiz breaks down four personas, from the ‘Hipster’ to the ‘Strong, Mysterious Soul,’ ‘The Cool Character’ and the ‘Adventure Seeker,’ and pairs each with a selection of top-quality Scottish craft beers, chosen by experts, to suit the tastes of the individual.

For Aldi’s ‘Cool Character’ a simple Lager or Pilsner would be the go-to brew, such as Bellfield’s Bohemian Pilsner or Genius Brewing’s Gen!us Craft Lager.

Try the quiz yourself to see what beer suits you? (ALDI)

For the ‘Hipster’, Aldi suggests Barney’s Beer’s Cranberry Margarita or Hidden Lane Brewery’s RS Raspberry Saison.

Meanwhile, for the ‘Adventure Seeker,’ there is nothing quite like a Scottish crafted IPA or Pale Ale to round off the day, and customers can choose from a range of brews including Stewart Brewing’s Island Getaway, Loch Lomond Brewery’s Too Orangey For Crows, or Six° North’s Slipstream IPA.

Finally, Aldi’s ‘Strong, Mysterious Soul’ can choose from a range of stouts and ginger beers, including Loch Lomond Brewery’s Mocha Doodle DHU and Glasgow Beer Works Jaggery Imperial Stout.

Graham Nicolson from Aldi told Lanarkshire Live : “Our summer Scottish Beer Festival has launched at exactly the right time, giving Scots the chance to sip on cold, refreshing beer during a rare spell of good weather.

"To mark this, we wanted to do something a bit different, and have created a fun quiz which helps people explore the range and find the right craft beer for them.

"We are all naturally drawn to the products we are most familiar with, and while it might not be an exact science, our ‘Which Brew Are You’ quiz will allow customers to discover new tastes and flavour profiles.

"Every beer we have in stock is of exceptionally high quality and is sourced locally from top breweries, so no matter your choice, you won’t be disappointed.

"We are committed to supporting the Scottish craft beer industry and are exceptionally proud of the relationships we have established with local breweries.

"As we look to the future, we will remain committed to our suppliers and will continue to grow our partnerships.”

You can find your nearest Aldi here.

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