For the first time ever, Aldi is selling 'affordable' Wagyu beef burgers.
According to our sister publication Birmingham Live, these burgers are just the latest in the budget supermarket's range of amazing deals and top quality food.
The 100% British burgers are hitting stores nationwide on 30 January and they will cost just £2.99 a pack.
Aldi’s Wagyu beef supplier and chairman of the British Wagyu Society, Jim Bloom, said: “I’m very excited about the launch of British Wagyu burgers into Aldi. The cows are reared on our farm in Yorkshire and thanks to its high marbling score, it is comparable to Kobe Wagyu.
“British Wagyu is set to be the next big thing in the meat industry and it’s very exciting that customers will be able to try our high-calibre Wagyu beef at such an affordable price.”
Wagyu has been described as the finest tasting beef in the world, prized for its rich and buttery flavour thanks to the fat marbling in the meat.
Aldi gives you a chance to try the succulent meat without paying a premium price.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: "Here at Aldi, we champion British quality, which is why we’re delighted to be welcoming British Wagyu into our stores.
“We want customers to be able to enjoy the very best, high quality foods, at our everyday amazing prices and will be working closely with our supplier to ensure more British Wagyu lines hit stores throughout the year.”
