Whether you're struggling for a statement yet useful baby shower gift, or just want to get the new baby essentials shop done without driving around half the county for different items, Aldi has just launched a very genius new product for parents.
The first ever supermarket new baby hamper, Aldi's luxury offering includes the essentials new parents need during those first few precious weeks and months.
As well as the wicker hamper, you'll get a three pack of organic babysuits, a three pack of organic sleepsuits, three dribble bibs, three muslin cloths, a baby blanket, corner cushions, a two pack of soothers and a forever baby book.
Setting you back £39.99 for the entire set, Aldi's new launch comes at market-leading value, with the closest online competitor The Unique Gift Store costing you £15 more.
There's three adorable designs to pick from (woodland animal, bunny rabbit, and dinosaur & lion), and for once, you can buy it online on the Aldi website.
Upon researching other new baby boxes, we did find My 1st Years and Not On The High Street selling similar hampers, although they both only appear to hold three or four products, rather than Aldi's generous bundle.
While My 1st Years' gift set contains a soft bunny, hooded towel and blanket f or £65 , everything in it is personalised, whereas Not On The Highstreet have one for £55, containing five heirloom items, rather than essentials.
Aldi's luxury hamper has been created after a poll on Opinium found that guests feel the pressure to find the perfect gifts now that almost 3 in 4 new parents now host A-list style baby shower events or gender reveal parties to celebrate the imminent arrival of their newest family member.
But the fancy gift set isn't the only baby offering Aldi has this week, having launched it alongside their baby and toddler sale event, where mums and dads can get 768 baby wipes for less than £6.
