Aldi Ireland have introduced new recyclable packaging for two of its toilet roll and kitchen roll products.
The supermarket giant has replaced the old plastic wrap with a more environmentally friendly paper packaging.
The move comes as it was revealed sales of toilet paper and kitchen paper rocketed during lockdown in Ireland, increasing year-on-year by over 25% between March and June.
From August 3, customers will find the new 100% recyclable paper packaging around Aldi’s Saxon Blast Kitchen Towels and Luxury Toilet Paper nine-pack.
The trial is part of Aldi’s long-term plastic reduction programme, which aims to reduce plastic packaging across its 142 Irish stores by 50% by 2025.
Aldi has been working with its supplier for the last eight months to implement the new packaging.
Commenting, John Curtin, Aldi Group Buying Director, said: “We are committed to reducing plastic packaging across all our own-label products.
"Customers are guaranteed that the new 100% recyclable paper packaging is still of the same robust quality as before.
"Sales of toilet paper and kitchen towels have risen significantly since the beginning of Covid-19, supporting the drive for an ever-increasing need for eco-friendly initiatives as we move towards a more sustainable future.”
