Aldi introduce new 'price cuts' initiative in Scottish stores on rice pasta and cereal

By Rachel Williams

Aldi has introduced a new initiative within Scottish stores as part of their commitment to reducing food waste.

The budget supermarket will now feature price cuts on selected products, including rice, pasta, cereal, and tinned food, in all of it's stores across Scotland and the UK.

There are currently more than 920 Aldi stores in the UK and 96 are based in Scotland.

Aldi has said the food items will be marked down by 30% if the packaging is imperfect.

The reduction stickers will offer savvy shoppers lower prices whilst also helping to combat the issue of food waste, as Aldi has committed to reducing it's food waste by 20% in 2025 and then a halve it by 2030.

The new initiative follows the on from the launch of 75% reductions on perishable products on their last day of life.

The store also previously introduced 50% reductions in 2018 on food products on their last day of life which created less food waste in store and provided better value for their customers.

The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.

Julie Ashfield, Managing Director of Buying at Aldi, said: “Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains.

“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”

Aldi began their food waste pledge back in 2018 to prevent waste in their operations where possible, and when waste does happen, they have ensured they have partnerships to distribute surplus food to charities.

The supermarket are also committed to the UN Sustainable Development Goal to reduce the environmental impact of wasted food, and to help alleviate food poverty.

The supermarket are also committed to becoming a more sustainable business by also introducing multiple initiatives to reduce single use plastic in stores.

You can read more about Aldi's commitment to food waste and their progress so far here.

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