Beer company BrewDog has taken to Twitter to share its "new" product after it called out budget supermarket Aldi.
An Aldi shopper shared an item of the supermarket's latest release and pointed out how it appeared to look very similar to BrewDog's signature Punk IPA.
The tweet attracted more than 9,000 likes which plenty of fans quick to agree, reports MirrorOnline.
The tweet caught the eye of BrewDog's co-founder James Watt who responded with a mocked-up image of its new beer called Yaldi.
He wrote: “Inspired by ALDI’s take on Punk IPA from yesterday, we are making a new beer.
"YALDI IPA is coming soon! Maybe our friends @AldiUK will even sell it in their stores?”
Aldi quickly fired back on Twitter, telling BrewDog they would consider clearing out their middle aisle, which is famously known for hosting a random assortment of products.
Overtone Brewing joined in by offering to collaborate with BrewDog on the beer, after they revealed they already make a hugely popular IPA called Yaldi.
Founder Bowei Wang said: "Just to avoid any confusion over the name, as we've been brewing our Yaldi NEIPA since March, the offer is open, we would love to collab with you Brewdog."
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However, it looks like they might not need to worry as Aldi has come up with a new idea for what it should be called with a post on their Facebook page stating: "We would have gone with 'ALD IPA'. Send us a crate and we'll talk."
And it seems the BrewDog founder has listened as he quickly confirmed he'd do just that, posting a pic of a mock up of the new "ALD IPA" beer which even features the supermarket's branding.
