Shoppers have accused supermarket Aldi of being 'irresponsible' with the launch of its new vegan range.
As part of its Veganuary offering, Aldi has released a range of vegan food in its supermarkets, including items like pizza, pain au chocolats, chicken burgers and brioche buns.
But while some shoppers can't wait to try Aldi's vegan offering, others are furious.
Aldi shared a tweet showcasing its new vegan range with its 600k followers.
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Aldi's tweet read: "Gonna be healthy this year ‘cause I’m doing Veganuary' said no one ever', along with images of vegan 'junk food'.
The tweet, which has since been deleted, quickly sparked a backlash, with one shopper calling Aldi 'irresponsible' for its message.
Lucy Haughey said: "It is irresponsible to market extremely high fat, high salt, sugar processed foods as a "solution" to Veganuary woes.
"You are profiteering over unhealthy foods & quite frankly I don't believe you care a jott about #healthyeating or saving animals.
"It's money money money for you."
Across Twitter, other social media users also complained about the red 'traffic light' labelling on Aldi's meat-free range - with some warning 'just [because] it's plant-based pre-packed food doesn't mean it's healthy'.
Tom Gilman wrote: "Always surprises me how unhealthy vegan diet from a supermarket is when you use the traffic light system."
Emma Badge commented: "Have you seen the amount of bad stuff in vegan and vegetarian food? Rather eat a stick of broccoli (cover in pesticide) obvs."
Reverend Knight wrote: "[Just] gonna highlight these massive red and amber traffic lights here. Hardly healthy."
However others praised Aldi's varied range, including 'amazing' brioches and 'delicious' burgers.
Jay wrote: "I cook most things from scratch (honestly) but really enjoyed the vegan mince, the plant ice cream and the vegan Maryland biscuits all from Aldi today.
"The vegan brioche burger buns and the plant No Beef burgers are also really delicious."
Colette Louise commented: "Omg those brioche buns. Hope they taste as amazing as they look."
An Aldi spokesperson said: "We aim to offer a range of exciting products to suit different lifestyles, including a selection of healthy plant-based items. We also have a number of products that are intended to be an indulgent treat for our vegan customers to enjoy on special occasions."
