It's a bold claim, but happy shoppers are claiming that an Aldi hot chocolate drink is even better than that made by choc kings Cadbury's.
One fan even heralded it as the "best hot chocolate I’ve tasted".
The budget retailer is well known for selling cheaper alternatives to big brand favourites and its Choceur Instant Hot Chocolate Drink is the latest to win plaudits.
The cheeky chocolate cuppa comes in purple packaging that isn't dissimilar to the Cadbury's version.
But, at just 95p a pot, its more than half the price of the Cadbury's version - which means every one's a winner, baby, as the band Hot Chocolate famously sang in the 1970s, Birmingham Live reports.
The disco kings also believed in miracles and it seems Aldi shoppers do too - and they also reckon the store's silky smooth sipper is a sexy thing indeed.
On the Facebook group 'We Love Shopping At Aldi' one poster said: "Aldi all day long. Their hot chocolate is amazing and the cadbury is rubbish towards Aldi".
Another said: "I've been buying Aldi's HC for a few weeks now. Kids love it, and at less than a quid a tub, it's heck of a lot cheaper".
"I agree too! Choceur is lovely and creamy," wrote another fan of hot choc sensation.
"It’s the best hot chocolate I’ve tasted," added another convert to the Aldi version.
