You know it's the beginning of the festive period when all the Christmas adverts start lighting up our television screens.
The period is also a crucial time for retailers, as the annual battle for who has the best Christmas advert commences.
A little bit of friendly rivalry has now occurred between two of our well known food stores, the Manchester Evening News reports.
It comes after John Lewis released its much-anticipated Christmas advert last Thursday.
It tells the story of someone who goes the extra mile for their best friend in order to find the right present.
Dragon Edgar is on course to ruin Christmas because he breathes fire every time he gets excited about Christmas.
Aldi went public with their reaction to the John Lewis 2019 Christmas advert on Twitter and people are saying they have "won Christmas" thanks to their funny response.
Sharing an image of Excitable Edgar, the star of John Lewis' ad, which shows the cute dragon holding a carrot, Aldi tweeted: "Can the CEO of @jlandpartners PLEASE CONTACT #KevinTheCarrot URGENTLY. Thank you. #ExcitableEdgar."
The tweet also makes a subtle swipe following Tesco's drama with Spice Girl Mel B when she called them out on Instagram for using her image in an advert to promote its Clubcard Plus.
John Lewis and Waitrose then responded from its official account with: "Here at John Lewis & Partners and Waitrose & Partners we are really big fans of #KevinTheCarrot#jlandpartners," alongside a snap of some very festive looking sprouts.
The post has had more than 5,000 likes as people comment on how brilliant the exchange was. One user said '"Think you just won Christmas."
Another said: "Think the marketing team need a raise. #Genius."
"Absolutely fantastic, we still love you #KevinTheCarrot there's enough love for you & #ExcitableEdgar," added a third.
A fourth simply said: "Take. A. Bow."
"HHAHAHAHAHAHAHAHAHAHAHAHAHHAHAHHAA. Well played aldi. Well played," a final tweet read.
Another referred to the Mel B/Tesco saga: "@OfficialMelB and @Tesco just got trolled by an imaginary carrot."
One concerned Kevin the Carrot fan asked: "What did you do to Kevin," to which Aldi responded: "I'm happy to say that no carrots were harmed during the advert and Kevin is keeping calm and carrotting on."
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