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Daily Record
Daily Record
Rachel Williams

Aldi 'designer Jo Malone' dupe perfumes return for Valentine's Day

Aldi's Lacura brand has been a gift for beauty enthusiasts looking for some designer budget dupes and their latest is sure to be another hit with shoppers.

The budget supermarket has restocked their sell-out Jo Malone dupe scents in-stores and they are perfectly in time for Valentine's Day.

With prices starting at just £6.99, Aldi's Hotel Collection Eau de Toilettes promise to give shoppers those romantic scents for much less.

The line of fragrances have been in stores since Sunday, February 6, and includes three popular scents, including floral Hotel Collection Peony Blush, woody Bergamot Oud and rich Myrrh & Sweet Tonka Eau de Toilettes.

Initially launched last year, the popular dupe perfumes went viral on social media where TikTok users become obsessed with how similar they were to a much pricier brand.

The trio of scents have been likened to Jo Malone's signature fragrances that retail anywhere between £102 - £130, meaning Aldi shoppers can save up to 95 per cent.

The budget supermarket has also launched a selection of candles and reed diffusers for February 14 (Aldi)

Fans of the fragrances have given them five star reviews on Aldi's website where they have said that they are ‘sensual’ and ‘inviting’.

The range has also gone viral on TikTok with searches for #AldiPerfume hitting 118.6K and shoppers raving about the dupes to their followers.

All of Aldi's perfumes are also cruelty free which has been another huge hit with shoppers.

If fragrances are not what you are feeling this February 14, then the supermarket has also launched a scent-sational line of Valentine's Day candles that have also been compared to the designer brand.

Aldi confirmed the line of candles and reed diffusers were inspired by the Jo Malone brand which they are often compared to and are a bargain buy at £40 cheaper.

It comes after the budget supermarket's Lacura beauty range also went viral on TikTok as it included £4.99 blusher dupes of a cult brand.

Beauty enthusiasts flocked to the social media site to share the budget priced make-up items as being similar to the branded versions that are priced at £27.50.

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