Major supermarket Aldi has found itself in trouble with shoppers after introducing a new bakery product. Earlier this week Aldi customers noticed bread rolls being added to shelves.
However, it wasn’t long before shoppers started shaming the supermarket chain for the item closely resembling something else.
As reported by Manchester Evening News, under a post showing off the new 89p 'Metro' bread rolls on the Extreme Couponing and Bargains Facebook group, shoppers were quick to point out the product's resemblance to a certain popular high street sandwich shop's branding.
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Donna-Marie Coogan said: "Metro rolls. They have no shame! I love it." Jonathan Curtis wrote: "I like the shameless attempt at that branding." Emma Cheney joked: "I cant even wait for the subway, aldi court case."
Meanwhile, on Twitter, @fabriellax said: "Audacity queens @AldiUK bringing out 'Metro' rolls as part of their new bread products which have absolutely no likeness to Subway whatsoever." @leepicken1 said: "@AldiUK are at it again with there knock off subway rolls "metro rolls"."
Manchester Evening News contacted both Aldi and Subway for comment.
Last year Aldi found itself in a legal battle after M&S accused its Cuthbert the Caterpillar cakes of being a rip off of the iconic Colin the Caterpillar. M&S' Colin cakes have been a staple of British birthday parties since the 90s, and the retailer wasn't happy about the resemblance of Aldi's offering.
Following M&S filing legal action, Cuthbert cakes were removed from all stores. As well as the cakes, M&S also filed legal action against Aldi for 'copying' its popular light-up gin snow globes.
Earlier this year both retailers called a truce as a deal was reached between the two. M&S said: "The objective of the claim was to protect the [intellectual property] in our Colin the Caterpillar cake and we are very pleased with the outcome."
