Budget supermarket Aldi has been praised by viewers of its latest advert who say the retailer has shown what "everyday like" is really life.
The advert which was focuses on the price difference between Aldi and other supermarkets such as Tesco features a couple and their baby.
While talking to the camera, the woman can be seen breastfeeding, and it is this element which viewers and Aldi customers have been delighted with.
Taking to Twitter following the screening of the advert last night, many praised how Aldi fitted the feeding into its advert.
@kateES89 said: "Just seen the @AldiUK advert where the woman is breastfeeding. Well done Aldi for helping to "normalise" the thing that should be the most normal thing in the world."
@Selinaberry said: "So happy to see breastfeeding on the new #Aldi advert. We need to see it as a part of every day life to #normalisebreastfeeding Good on you @AldiUK."
@shootsfilm said: "Hell YES Aldi for showing #breastfeeding in your TV advert."
@hairydalek said: "Maybe I hadn't noticed before, but seen an Aldi advert with casual (as in this is normal) breastfeeding. Good. it's a thing people do."
An Aldi spokesperson said: “Our Swap and Save adverts portray real customers sharing their experience of shopping at Aldi in the context of their daily lives.
"We’re pleased that showing the real lives of the people that shop with us has had a wider positive impact."
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