Lord Alan Sugar has sparked a feud with Piers Morgan's son Spencer.
Last year, the Apprentice boss vowed never to speak to the former Good Morning Britain presenter again after years of playful Twitter spats turned nasty between them.
Now Lord Sugar has taken aim at Piers' son Spencer Morgan, who has constantly had his dad's back, following the businessman's tireless rants about the presenter on Twitter.
The business mogul insisted the famous offspring was only worried about his inheritance in a stinging jibe.
He wrote: "Didn't daddy tell you that little boys should be seen and not heard. Don't worry your inheritance is secure he is negotiating his new deal right now."
Initially starting the row, Alan asked how Spencer was feeling following his dad's exit from GMB.
He wrote: ".@spencermorgan93 How you feeling sunshine."
Spencer responded: "Probably better than you old man."
It comes after Sugar made sensational claims Piers would have been fired if he didn't step down.
Piers quit Good Morning Britain over a row about his rants on Meghan Markle.
The Duchess of Sussex lodged a formal complaint after Piers said "I don't believe a word she said", including her candid chat about her mental health and suicidal thoughts.
More than 200,000 petitioners have demanded Piers gets reinstated on Good Morning Britain.
However, the presenter has since confirmed he won't return to the breakfast TV show.
He wrote on Twitter: "I won’t be going back, but thanks to everyone who has signed these petitions.
"Normally, people start petitions to have me fired or deported, so this is a pleasant surprise."
Lord Sugar weighed in on the explosive drama unfolding.
He wrote: "Rubbish he was going to be fired. That is total BS so many complaints from Ofcom.
"However I think he has something lined up so don't worry about him. He is and always was only interested in himself and self elevation."
Their lasting feud won't come as a surprise to anyone, though.
Alan previously ruled he was never speaking to Piers again.
He told The Sun last year: "No, I haven't made up with the guy and I don't think I will ever.
"He's gone mad. Absolutely gone mad."
