Alan Carr has been given a suitably cloak-and-dagger makeover at Madame Tussauds London a week on from becoming the first-ever Celebrity Traitors champion.
The TV favourite – whose emotional, chaotic and instantly iconic “Endgame” win became the BBC’s biggest TV moment of 2025 – has been restyled in the franchise’s signature dark-green hooded robe, complete with lantern, in a new display unveiled on Thursday.
The figure, which normally resides at Madame Tussauds Blackpool, has travelled south for a limited two-week stint after the Baker Street attraction was flooded with requests from fans desperate to see “the king of the castle” immortalised in Traitors mode.
The castle-inspired installation sits near the Fashion Runway Zone and places Carr front and centre as the nation’s favourite Traitor — even if he was technically playing as a Faithful until that game-changing late switch.
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Steve Blackburn, General Manager of Madame Tussauds London, said the reaction to Carr’s win had been unlike anything they’d seen in years.
“In the words of Kate Garraway, we are flabbergasted by the number of requests we’ve received calling for Alan’s figure to return to the attraction floor,” he joked. “We’ve been faithful, listened to our visitors, and brought the figure back with an iconic new look to celebrate Alan’s Celebrity Traitors win. We can’t wait to welcome fans eager to see cloaked Alan in London and relive one of TV’s most talked-about moments of the year.”
Carr’s victory in the show’s first celebrity edition helped revive so-called “event TV”, with the finale pulling in a peak audience of 12 million viewers — the BBC’s highest this year. His razor-sharp one-liners, shrewd plotting and theatrical reaction to winning the £120,000 jackpot instantly sparked memes, think-pieces and nationwide calls for him to be knighted by Claudia Winkleman herself.
Madame Tussauds is hoping the new display will give those still suffering Traitors withdrawal something to tide them over until the franchise returns.
Alan Carr’s Traitors-themed figure will be on display from Thursday November 13 until Friday November 28.
Elsewhere on Wednesday night, some of Carr’s fellow Celebrity Traitors alumni — including Sir Stephen Fry and Celia Imrie — were on hand in Covent Garden, joining Hayley Atwell and a host of West End names to switch on the neighbourhood’s Christmas lights as its seven-week festive season officially got under way.
