Alan Carr's Epic Gameshow viewers were left stunned tonight as the price of an iron was revealed.
Tonight's show saw Alan host a version of The Price is Right, with contestants having to guess the price of popular household items in a bid to win cash.
One of the objects was a steam iron and the contestants made a variety of guesses as to how much it cost.
Contestant Jamie was the closest to guessing the true price of the item with his guess of £207.
But fans watching at home were shocked as the iron's cost was revealed as £420.
Jamie revealed that he didn't even iron and that his mum was actually the person who did his ironing.
And lots of viewers took to social media to express their disbelief at the extortionate price.
Chris said: "£420 for an iron...ffs."
Lorna Kay said: "£420 for an iron!!! Are you kidding me."
Sharon Laidlaw said: "£420 for an iron. I like the creased look thanks!"
Ron Maden said: "£420 for a iron?! Go to Argos or Currys!"
*Alan Carr's Epic Gameshow continues next Saturday night on ITV