Advanced Info Service Public Company Limited (AIS) has joined forces with Match Group and Tinder to launch Human Connection Campaign Thailand, a nationwide initiative aimed at promoting meaningful, safe and positive connections both in the digital world and in real life. By combining AIS’s intelligent connectivity infrastructure with Tinder’s expertise in fostering human relationships, the campaign seeks to raise awareness of loneliness, social isolation and social disconnection—issues that are increasingly emerging as major challenges in Thailand’s digital society. The campaign brings together partners across multiple sectors including the Department of Mental Health, Global Initiative on Loneliness and Connection (GILC), Thailand Institute for Mental Health Sustainability (TIMS), Sati, Match Group, Tinder and AIS.
The collaboration comes amid findings from the Human Connection Survey conducted by Ipsos on behalf of Match Group, which revealed that 87% of Thais are seeking new relationships or social connections, while 72% prefer fewer but deeper and more meaningful relationships over having a large number of superficial ones. The findings highlight that while technology has made it easier than ever for people to stay connected, building meaningful relationships, ensuring safety and fostering a sense of belonging remain critical challenges that require collective action across all sectors of society.
Kantima Lerlertyuttitham, Deputy Chief Executive Officer and Chief Corporate Officer of AIS, said, “Thailand is entering an era where digital connectivity has become an integral part of everyday life and building a more connected society is emerging as an important national priority. Connectivity in the digital age should not simply be about enabling people to communicate more easily; it must also foster understanding, meaningful relationships and a better quality of life. As people become increasingly connected, the challenge is ensuring that they also feel more connected to one another, understood and included in society.”
“At AIS, we believe that national development can no longer focus solely on physical or digital infrastructure. Equally important is investing in the emotional and social well-being of people. This is why we continue to promote a Safe Digital Society through Digital Literacy and AI Literacy initiatives, empowering Thais to navigate the digital world safely and responsibly, while also prioritising People Well-being and fostering a sense of belonging both within our organisation and across society.”
AIS continues to advance its Safe Digital Society mission through AIS Aunjai Cyber, a long-running initiative designed to equip children, youth, educators, parents and the public with the knowledge and skills needed to use digital media creatively, safely, and responsibly. Building on this foundation, AIS is also expanding its efforts to promote AI Literacy, helping people develop resilience against cyber threats, misinformation and emerging risks associated with the growing adoption of artificial intelligence in everyday life.
AIS also places strong emphasis on People Well-being by supporting the physical and mental health of employees, fostering a sense of belonging in the workplace and creating opportunities for employees to better understand themselves and others. Through learning activities and digital learning programmes on the AIS LearnDi platform, AIS promotes Safe Relationship skills, recognising that healthy, respectful relationships are increasingly important in a society where many connections begin and evolve online. Encouraging awareness of personal boundaries, mutual respect and responsible communication is essential to building meaningful, sustainable connections.
To bring these ideas into action, AIS is expanding opportunities for real-world connection through AIS SIAM, developed as a People Connected Hub where young people can meet, exchange ideas, discover inspiration and participate in community activities. This reflects AIS’s belief that meaningful connections extend beyond the digital world but to genuine relationships, shared experiences and a stronger sense of belonging in real life.
Katie Peters, Senior Vice President and Head of Corporate Affairs, Match Group, said, “Human connection is fundamental to our wellbeing. However, our research shows that many people are facing challenges in building the meaningful relationships they seek, despite actively looking for connection and a sense of belonging. Human Connection Campaign was created to provide more opportunities for meaningful interactions and help people feel more connected to their communities and society.”
The campaign brings together a broad coalition of organisations, including the Department of Mental Health, the Global Initiative on Loneliness and Connection (GILC), the Thailand Institute for Mental Health Sustainability (TIMS), Sati, Match Group, Tinder and AIS, to address loneliness, social isolation and social disconnection in Thailand. The collaboration reflects a shared belief that building a society where people feel connected, understood and supported cannot be achieved by any single organisation alone, but requires collective action from the public sector, academia, civil society, businesses and digital platforms.
Through the Human Connection Pledge, the campaign aims to engage more than 100 organisations and reach over 20,000 employees across Thailand by 2027. AIS will actively expand the movement through its nationwide network of partners, enterprise customers and employees, helping foster a culture of connection that is meaningful, safe and socially responsible.
When technology enables people to connect more than ever before, the challenge is no longer increasing the number of connections, but ensuring that people feel genuinely connected, understood and included. Meaningful connections are not only the foundation of healthy relationships and are fundamental to building a stronger society and supporting Thailand’s sustainable development.
About AIS
Advanced Info Service Public Company Limited (AIS), is a digital infrastructure service provider driving Thailand's digital transformation through four business groups, serving a customer base of over 52.2 million. These include mobile phone services on the 5G network with the highest frequency band of 1460 MHz, catering to over 46.9 million users; Broadband internet services under the AIS 3BB FIBRE3 with over 5.3 million users; corporate customer services; and digital service businesses. All of these are in line with the vision of becoming a leading Intelligent Infrastructure, supporting the strength of the digital economy and elevating the quality of life for Thai people. Meet us at www.ais.th (as of March 2026).
