Advanced Info Service Plc (AIS) has secured exclusive broadcasting rights to Uefa's men's club competitions in Thailand under a four-year agreement with UC3.
The move reinforces the telecom operator's strategy of strengthening its premium sports content and expanding the appeal of its AIS Play streaming platform.
The agreement, which runs from the 2027/28 to 2030/31 seasons, also covers Laos and Cambodia, giving AIS exclusive rights to broadcast Uefa's five premier men's club competitions across the three markets.
The package comprises the Champions League, Europa League, Conference League, Super Cup and Youth League.
Fans can watch every match live on AIS Play, with additional access to match highlights and full replays.
The acquisition marks one of AIS's biggest content investments as the company intensifies competition in Thailand's fast-growing sports streaming market and strengthens AIS Play's position as a leading destination for premium sports entertainment, said Pratthana Leelapanang, chief executive of AIS.
"The Champions League, Europa League and Conference League enjoy a massive following among Thai fans," he said.
These tournaments feature Europe's elite clubs and many of the world's biggest football stars from leading leagues, including the English Premier League, Spain's La Liga, Germany's Bundesliga, Italy's Serie A and France's Ligue 1.
Mr Pratthana said the partnership reflects the strength of AIS's digital infrastructure and the capabilities of AIS Play, which has evolved into one of Thailand's leading sports streaming platforms.
AIS upgraded its broadcasting technology and streaming infrastructure to support the long-term delivery of high-quality live coverage across the four-season rights cycle, ensuring a seamless viewing experience for football fans throughout the region.
