Anyone who owns a product-based business knows just how much time and effort is involved in product photography. This is especially true for clothing brands, who stock multiple variations of the same items, in different sizes and colours. They have to rent a studio as well as hire models, photographers, hair and make-up artists, lighting specialists and stylists.
Now, imagine if you could do all that in just a few seconds, without all of the logistical hurdles? That is no longer a dream with AI outfit generators.
What are AI outfit generators and how do they work for businesses?
An AI outfit generator is an innovative, sophisticated tool powered by AI (Artificial Intelligence) technology. It essentially allows you to create a virtual model, who you can dress with your own garments.
The process is as simple as uploading individual pictures of different items into the dedicated platform (it can be either a flat lay image or one on a mannequin). The AI algorithm then combines these items into a cohesive outfit and creates a realistic photograph of a model wearing it. For instance, if you upload images of trousers, a top, a jacket, a handbag and some shoes, the generator will put them all together.
It’s not just combining the items, however. The advanced AI styler features generate unique outfit combinations, so you don’t have to. It will mix and match different articles of clothing with available accessories, showcasing the variety of looks you can create with your collection. It can even change the backgrounds, colours, poses, facial expressions and other details based on your given prompts.
Why are brands using AI outfit generators?
AI outfit generators are a real game-changer for clothing brands, drastically reducing the cost and time of product photography. While traditional photoshoots involve lots of logistical challenges and high costs, AI eliminates the need for all of it.
Instead, brands can generate high-quality outfit images for their website or social media campaigns in just a few mouse clicks. This is particularly helpful to start ups or small indie brands, lowering the barriers to entry into this highly competitive industry.
What’s more, this technology makes product photography more personalised and accessible than ever. Brands can showcase their items on people of different sizes, shapes and skin tones, using highly realistic AI models (the algorithms are trained based on real real human imagery).
This is something that many brands simply could not afford to do in a traditional way, as it would require hiring dozens of different models and members of staff. It also helps customers visualise better how different items would look on them, improving the shopping experience.
The inevitable shift in fashion
While some people and businesses are still resistant towards AI tools, their impact simply cannot be understated. They offer brands the ability to turn a week-long project into a matter of minutes, saving a significant amount of time and costs in the meantime. So, AI outfit generators will inevitably become a new norm in the fashion industry, giving small brands the opportunity to compete with global labels.
