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Daily Mirror
Daily Mirror
Business
Chantelle Symester

Agent Provocateur kicks off half price sale on luxury lingerie and swimwear lines

Luxury lingerie brand Agent Provocateur has launched a huge sale on sexy undies and some items are down to half price.

The after-hours glamour store normally sells skimpy swimsuits, lacy underwear and silky pyjamas for hundreds of pounds and counts top A-list celebrities as die-hard fans, including Taylor Swift who dons a peach-colored silk Agent Provocateur robe in the video for her new song "You Need to Calm Down".

However mere mortals, who have to think twice before splashing out on a £100 bra, can now snap up some incredible savings on the luxury items in the current summer sale online at agentprovocateur.com .

There are hundreds of stylish and sexy items available, with some items priced from as little as £12, so anyone looking to update their undies drawer or treat their other half should take a look before sizes sell out.

And it's not just lingerie featured in the sale either, the brand also has a number of popular nightwear and swimwear designs priced from £20 in sale too.

Pick up sexy swimwear items in the sale too (Agent Provocateur)

It's not just agentprovocateur.com where shoppers can find the latest collections on sale either, premium retailers Net-A-Porter and Harrods and online and high street staples ASOS and John Lewis are all stockists and many have now launched their summer sale reductions on selected lines too.

(Agent Provocateur)

The brand recently came back into the spotlight for its body positivity spring/summer campaign, which featured an array of professional dancers of all shapes and sizes performing catchy and impressive moves.

Speaking to Drapers about the campaign, Creative Director Sarah Shotton said, "There was also the desire to tap into the new way that everyone is looking after themselves and going to the gym, but also making the most of their natural weight and body shapes.

"Body positivity is something we’ve always done at Agent Provocateur since I started in 1991, when Sophie Dahl modelled for us, but we’ve just never shouted about before.".

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