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The Guardian - UK
The Guardian - UK
Environment

Age of Stupid premiere: the green carpet treatment

Age of stupid: Film Premiere:
Setting up the Age of Stupid premiere, billed by the organisers as the world's greenest premiere. Eco-auditors estimated its carbon footprint equates to 4.7 tonnes of CO2 or 27kg CO2 per attendee. A conservative estimate of the carbon footprint of a blockbuster Hollywood-style premier is 491 tonnes or 327kg CO2 per attendee Photograph: Karen Robinson
Age of stupid: Film premiere: Green carpet
Green carpet replaced the traditional red carpet at the premiere Photograph: Karen Robinson
Age of stupid: Film Premiere:
The Leicester Square venue was an almost completely fossil fuel free site with solar panels used to provide most of the power, and biodiesel generators as backup Photograph: Karen Robinson
Age of stupid: Film premiere: Car Powered by greenoil
Recycled chip fat was used for some of the vehicles Photograph: Karen Robinson
Age of stupid: Film Premiere:
Solar photovoltaic panels powered the projector Photograph: Karen Robinson
Age of stupid: Film premiere: Solar panel for Solar cinema
Setting up for The Age of Stupid premiere Photograph: Karen Robinson
Age of stupid: Film premiere: Paper seats
Chairs made from London's free newspapers Photograph: Karen Robinson
Age of stupid: Film premiere: Solar car
A solar-powered car Photograph: Karen Robinson
Age of stupid: Developer Piers Guy director Franny Armstrong producer Lizzie Gillett
Windfarm developer Piers Guy, centre, director Franny Armstrong, right, and producer Lizzie Gillett stand by a solar-powered car as they arrive for the world premiere of their movie Photograph: Akira Suemori/AP
Age of stupid: Film Premiere:
Pete Postlethwaite arrives at the solar powered tent on Leicester Square before announcing that he would hand back his OBE if the Kingsnorth power station is commissioned Photograph: Fergus McDonald/Getty Images
Age of stupid: Film Premiere: Jeremy Hardy
Jeremy Hardy arrived in an electric car Photograph: Jon Furniss/WireImage.com
Age of stupid: Film premiere: Camilla Dallerup and Kevin Sacre
Strictly Come Dancing star Camilla Dallerup and former Hollyoaks actor Kevin Sacre Photograph: Karen Robinson
Age of stupid: Film Premiere: Gillian Anderson
Gillian Anderson at The Age of Stupid premiere. She denounced the decision on Heathrow's third runway and said Kingsnorth would 'send carbon emissions stratospheric' Photograph: Rex Features/TZB
Age of stupid: The Age of Stupid - UK Film Premiere: Inside Arrivals
Will Young attends the premiere Photograph: Fergus McDonald/Getty Images
Age of stupid: Film Premiere:  Alistair Campbell and Ken Livingstone
Alistair Campbell and Ken Livingstone (with his daughter) arrive on the green carpet Photograph: Dave M. Benett/Getty Images Europe
Age of stupid: Film Premiere: Vivienne Westwood and her husband Andreas Kronthaler
British fashion designer Vivienne Westwood and her husband Andreas Kronthaler arrive on bicycles Photograph: Jon Furniss/WireImage.com
Age of stupid: Film Premiere:  Solar panels powered Cinema
A good day of sunlight ensured that there was plenty of power in the evening for the premiere in the tent Photograph: Jonathan Hordle / Rex Features/Rex Features
Age of stupid: Film Premiere: A Bicycle powered popcorn machine
A bicycle-powered popcorn machine Photograph: Jonathan Hordle /Rex Features
Age of stupid: Film Premiere:
A bust of Issac Newton looks over proceedings Photograph: Marc Larkin/LFI
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