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The Guardian - UK
The Guardian - UK
Business
Roy Greenslade

Advertising weakness spreads in US

Advertising weakness in the US is spreading from newspaper and radio groups to the rest of the media industry, casting a shadow over a year that was supposed to benefit from the Beijing Olympics and a high-spending election season. "What we've got here is a recession in advertising," said one investment adviser. The latest red flags were recent reports that Coca-Cola and General Motors, two of the largest US advertisers, planned to include marketing budgets in their broader cost-cutting efforts. (Via FT.com)

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